Compare with the past, people pay more attention to the TV instead of reading magazines.Nowadays TV plays a more and more important and comprehensive role in our life.The TV is with incomparable strength completely changed man's life.TV affects a person's behavior habits, mainly through direct and indirect two roles.

與過去相比,人們更注意電視而不是閱讀雜志?，F(xiàn)在電視在我們的生活中起著越來越重要的角色。電視這無可比擬的力量完全改變了人的生活。電視主要是通過直接和間接兩個(gè)方式來影響一個(gè)人的行為習(xí)慣。

Direct role. Through the medium of television image, color, light, sound, music etc. transmission symbols to create a virtual human world.In daily life,our behavior habits except own learning outside,still can use the word "listen", "see" intuitive feeling,more vivid feel life. Like a TV broadcast "KFC inside", “McDonald's" ads, it is through the use of bright-colored color, make a beautiful picture, remind children even adult's appetite. Let children can see in the M, or the "grandpa", and blurt out "I want to eat McDonald's/KFC. Not only the children, but also adults are easily to be attracted by the ads from the TV. When you see on television in sport brand advertising, because it conveyed by the kind of advertising charms.That in shopping would heed these brands, even if you don't buy will also go in to see.This is the special charms of TV’s ads.

直接的作用。通過電視媒介形象、色彩、光線、聲音、音樂等傳輸符號(hào)來創(chuàng)建一個(gè)虛擬的人類世界。在日常生活中,我們的行為習(xí)慣除了自己的學(xué)習(xí)外,還可以通過“聽”、“看到”直觀感覺,感覺生活更加生動(dòng)。像一個(gè)電視廣播“肯德基里面”、“麥當(dāng)勞”的廣告,它是通過使用鮮艷的色彩,使一個(gè)美麗的圖片,提起孩子們甚至成年人的胃口。讓孩子們可以在看到米,或“爺爺”,脫口而出“我要吃肯德基麥當(dāng)勞/。不僅是孩子,但也成年人很容易吸引,從電視廣告。當(dāng)你在電視上看到在運(yùn)動(dòng)品牌廣告,因?yàn)樗鼈鬟_(dá)的魅力的一種廣告。在購物的人都會(huì)留意這些品牌,即使你不買也會(huì)進(jìn)去觀看。這是電視廣告的特殊魅力。

Indirect role. On the one hand, mainly through the comprehension media expression comes out.The medium of television transmitted to our information cause our emotional resonance, and let us go to pursue honors this life, or to some outrageous behavior produce contravene psychology and so on. Move by affection and using it to teach. That’s indirect affection from people’s mind. Fang’s director of the "big earthquakes", Zhang jingchu plays a little girl who survived in Tangshan earthquake.When she grew up, seeing TV was played in about Wenchuan earthquake reports.Those some pictures are deeply hitting her heart, reminded her childhood memories that unbearable of the past.But, her first reaction is "I want to go back, there need me".Depending on the picture about Wenchuan earthquake broadcast of disbelief, inspired her heart reserves of emotion. This is a perfect example of why,here the medium of television and no direct call people want what to do,but by playing the post-disaster Wenchuan life situation,so as to evoke people's hearts that the feeblest strings.

間接作用。主要是通過理解媒體再表現(xiàn)出來的。電視媒介傳播給我們的信息使我們的情感共鳴,讓我們?nèi)プ非髽s譽(yù)這生活,或者一些粗暴的行為產(chǎn)生抵觸心理等等。以情動(dòng)人,以情教人。這是間接從人們的思想感情方面表現(xiàn)出來的。電影“大地震”,張靜初扮演一個(gè)小女孩在唐山地震中幸存。當(dāng)她長大了,看到電視播放關(guān)于汶川地震的報(bào)道。那些照片是深深地?fù)糁辛怂男?提醒她童年記憶,那無法忍受的過去。但是,她的第一反應(yīng)是“我要回去”。關(guān)于汶川地震的廣播,激發(fā)了她的情感。這是一個(gè)完美的例子,為什么,這里的電視媒介并沒有直接叫人做什么,但是在傳播汶川災(zāi)后的生活狀況,從而喚起人們的心中,最軟弱的那塊地方。

Undoubtedly, TV deeply affected our life. TV greatly benefits our work and life through direct and indirect roles. Without TV, humans don't know what will be what kind of.

毫無疑問,電視深深影響了我們的生活。電視通過直接和間接的角色給我們的工作和生活提供了極大的便利。沒有電視,人類不知道會(huì)是什么樣。

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