【話題介紹】

It is of great importance to adapt the marketing strategy to the response of the market.

依據(jù)市場(chǎng)的反映來調(diào)整營(yíng)銷戰(zhàn)略十分重要。

【常用對(duì)話】

A: I went over the sales figures in the market research report, if you take that report and compare it with our survey of customer buying habits, there's only one conclusion.

我看過市場(chǎng)調(diào)查報(bào)告的數(shù)字，如果那這份報(bào)告和我們隊(duì)消費(fèi)者購(gòu)物習(xí)慣所做的調(diào)查相比只有一個(gè)結(jié)論。

B: What's that?

什么結(jié)論

A: It seems this market is sensitive to price. When our product was marked up at a higher introductory price, our sales after product launch were lower. At a discounted introductory, we landed more sales.

市場(chǎng)似乎對(duì)價(jià)格很敏感，我們的產(chǎn)品一開始標(biāo)得高，因此投放市場(chǎng)后，銷量非常低迷。在進(jìn)行定價(jià)打折后銷售量會(huì)大增。

B: So we should start low?

所以我們是要將初始價(jià)格調(diào)低嗎?

A: I think that would be on the button. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a peak in sales and after our customer base is solid on our products, we can bring the price up.

我想這個(gè)主意這的切中要害了。價(jià)格在市場(chǎng)是一個(gè)重要的變量，我們可以利用價(jià)格建立我們的顧客基數(shù)，如果我們的顧客被我們的低價(jià)所吸引，他們就會(huì)購(gòu)買我們的品牌并成為我們比較忠誠(chéng)的消費(fèi)者，日后我們創(chuàng)下銷售記錄，打下良好的顧客急出售，我們?cè)侔褍r(jià)格抬高。

B: That sounds like a really clever marketing strategy.

這聽起來真的是個(gè)聰明的銷售策略。